Most people find it difficult to write an amazon affiliate product review. Afterward, you will not say another word after reading this amazing guide. I will use an article from homegrounds.co to demonstrate the format of a product review.
For a full template, please refer to Best Coffee Grinder: 7 Incredible Burr Grinders (2021 Update) (homegrounds.co)
Let’s Begin:
The Introductory Paragraph
First and foremost, let the user know why they have come to you, and convince them that you are committed to providing them with the best possible purchasing decision.
Participate by telling your story about a wrong decision you made and how you don’t want to repeat it.
Observe the image above to get a sense of how clean-cut they are.
At A Glance Overview
In the second part simply list your top 5 selection given by your best pick, budget pick, all-rounder, and mention the other two for a specific purpose. For eg: One might be perfect for the french press and another might be perfect for other activities.
Buyer’s Guide First: Increase dwell time on your website
Mention anything about the types the users need to know that would aid them in their buying decisions.
The user should read this entire buying guide before making a purchasing decision. In a buying guide, you will explain the buying criteria but first list all of your products in a table, as shown below.
Include the following in the table:
Product name, Product Image, it’s 3 main benefits like above. And what is each product special for? For eg: Above they have mentioned their specialty in a ribbon, you need to mention that for every product.
You can create exact tables like this using affiliatable.io. There is no charge for trying it out. Nevertheless, based on my personal experience, I strongly recommend you use the pro version.
Having finished the table, we now move on to the buying guide. It is really crucial that you gain their trust before letting them on your list. It is important that you provide them with all the information they require so that they will be able to make an informed decision.
Your content shouldn’t read like typical affiliate sites. You need to make it engaging. Directly connect with the users. You should not use more than two sentences in a paragraph.
To engage your readers, use note boxes, quotes, bullet points, and images, as shown in the example above.
Look at the example here, the writer has included the image so that it doesn’t look super text-based. The writer has even said his words in bullet points.
The Super Amazing Product Review Template
Begin with the product name, followed by a hyphen and the title of the product. Give your one-liner explanation of why you named the product so.
Put the product specification in the form of a pipe. Example: Grind settings: 12 | Motor Specs: 720 RPM | Burr Specs: 35 mm Stainless Steel
Use bullet points to describe three to four main product features. Do not include features that are not very important. Include only the features that will help buyers make a decision.
The Description Part:
Describe the purpose of this product, and why it is included in the list.
Take a look at the first paragraph of the product above, for example. The product is exactly described as being for whom it was designed. They follow up with a paragraph that details the reasons for which they selected the product.
Begin by describing the product based on your research. Converting the features into benefits is the most important consideration.
Consider the following question: what benefits would be provided to the user of the product by the features? For instance, you need to present a feature that resolves the major problem users would normally face with the product.
The review above provides an example using this sentence:
The material & build spec mean minimal cleaning and No clogging from oily coffee beans. The borosilicate grounds bin also keeps this machine free from static-cling. This is a huge plus if you love convenience.
By converting the feature material and build specification into benefits, the author states that cleaning and clogging from oily coffee beans are minimal. The same applies to the second sentence in the review.
Explanation of all features and benefits should follow the same format.
Here’s a great way to get your reader engaged. You should mention the types of questions a user would probably search for in a product and answer them.
Take a look at the image above, for instance.
Grind quality and consistency? With 720 RPMs and conical burrs, it’s good enough (better than using a hand grinder).
Grind settings and limitations? Not suited for Turkish coffee or even espresso, but for other brew styles, you’re good to go.
After presenting the features, point out a limitation of the product and suggest an alternative.
Interestingly, most of the affiliate websites present both pros and cons in a typical manner. Instead, try this:
Use the title What We Liked to mention the pros and another title Areas of Improvement to mention the cons.
Lastly, mention the bottom line of the product, and your verdict in a sentence or two.
Ratings can be given based on features, perhaps value for money, design, or durability of your top pick. Ultimately, it all boils down to the product. To find out more, you will have to research it yourself. (This is optional)
Ask Yourself These Questions After You Finish Writing Review For Each Of The Product
Did you give your product a title? Eg- Best Pick/ Best Budget / Best for something
Did you give a one-liner explanation of the title?
Did you mention the main specifications in pipes? Example: Grind settings: 12 | Motor Specs: 720 RPM | Burr Specs: 35 mm Stainless Steel
Did you mention three main features in bullet points?
Did you mention who this product is for and explain the title of the product?
Did you say why did you mention the product in the list?
Are you interacting directly with the reader?
Did you convert all the features into benefits?
Did you mention the pros and cons of the product?
Did you give an alternative product to the cons of the product?
Did you give the bottom line of the review, your opinion/verdict at the end of the review?
Overall Verdict Of All Product
Help the reader here, provide them with one best pick, include a runner up, also mention what did it lack to become a runner up. You can also provide one extra recommendation for special cases.
Use the image above to understand the structure.
Think of it this way, you should be able to encourage user to make one perfect decision.
And OFF Course, Dont Forget To Answer FAQ
Answer all the possible question user may ask about the products at the end of the article. This makes it easy to integrate FAQ schema for the owner of the site.
You can find FAQ related to your products through google suggestions, people also ask, and answerthepublic.com
You may even use dorks like burr grinders quora, burr grinders reddit or even other forums to find most relevant questions to the product.
In case you’re just getting started with amazon affiliate, I do provide services like low competitive & profitable niche research, keyword research, in depth competitive analysis, site structure and more. You can directly reach out to me at parbat.nepal.pn@gmail.com or on facebook.
